With some 1900 company name changes this past year, you might think these re-branding efforts would pay dividends in business, customer perception, and employee focus in forging a brand new direction, both in the short and long term. Does XFINIITY make relevant and pertinent business sense for many stakeholders involved, or could it be viewed as confusing and irrelevant?

Comcast tallahassee

These are the basic questions Comcast must answer when creating an investment in retraining customers to think in terms of their existing and new products under new brand. But there are inherent problems with re-branding which should be addressed to ensure the new name fits having an existing and future targeted customer culture.

Does the organization have these things?

· Multiple Delivery Platforms

· Multiple Types of Users

· Products & Services with Multiple Features

· Future Content Offerings

· Existing Umbrella or Corporate Names

Can the New Name Pass this Test?

· Can it provide an emotional Bond with customer?

· Will the brand name be remembered?

· Does the name association reverberate positive or negative?

· Does the new name position the product as intended?

· Can the newest name be pronounced by customers?

· Will the noise of the brand new name bond with the customer?

These are the issues Comcast probably considered when changing its product brand name to XFINITY. Invest the madness of the word (affinity), pronounced and spelled similar to XFINITY, madness produces associations like:

How can an Affinity connection relate?

· (A sense of connection) - "a natural liking for or identification with somebody or something"

· (Connection)-"a similarity or outcomes of people or things

· (Somebody attractive)-"somebody to whom somebody else is attracted to"

The question remains, will customers have a reference to the XFINITY name? Is Comcast wanting to merge its products, both existing and new, right into a new brand that best describes its future? What else will the organization do to enhance the name, including tying it to new and improved customer care and quality engineering? Or maybe it desires to distance its products from a vintage manufacturer like Comcast, that is through the good and the bad of customer perceptions.

Even though company parent name will remain Comcast, even with the newly acquired NBC-Universal, all its products is going to be marketed under the name XFINITY, including, Digital Video, Broadband, and Telephone. It goes to include employee uniforms, customer bills, and product related advertising.

The question remains, will customers have a experience of the XFINITY name? Is Comcast wanting to merge its products, both existing and new, in to a new brand that best describes its future? What else will the business do in order to enhance the name, including tying it to new and improved customer care and quality engineering? Or maybe it wants to distance its products from a classic manufacturer like Comcast, which has been through the ups and downs of customer perceptions.

Even though the company parent name will stay Comcast, despite having the newly acquired NBC-Universal, most of its products will probably be marketed as XFINITY, including, Video, Broadband, and Telephone. This goes on to include employee uniforms, customer bills, and product related advertising.

Comcast tallahassee

Len Grace is the founder and editor of The Cable Pipeline, a Cable Industry Blog focused on highlighting pertinent and relevant issues within the Cable/Telecom arenas. His insights and opinions both inform and enlighten readers on current industry trends including Broadband, Digital Cable, Telecom, VOD, IPTV, Infrastructure, and Business Strategy.